American Icon

American Icon

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A behind-the-scenes account of the near-collapse of Ford in 2008 outlines the hard-fought effort of CEO Alan Mulally to save the company without accepting federal bailout money, describing how Ford transformed in the subsequent two years into the world's most profitable automobile business.A behind-the-scenes account of the near-collapse of Ford in 2008 outlines the hard-fought effort of CEO Alan Mulally to save the company without accepting federal bailout money, describing how Ford transformed in the subsequent two years ...


Title:American Icon
Author: Bryce G. Hoffman
Publisher:Crown Pub - 2012
ISBN-13:

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