Competitive Intelligence and Senior Management

Competitive Intelligence and Senior Management

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In the fast-paced world of international business, competitive intelligence is necessary for the daily survival of small firms and national economies alike. In Competitive Intelligence and Senior Management, veteran consultant Joseph H. A. M. Rodenberg argues that business leaders should devote more of their time and attention to seeking out and interpreting information about competitors. This instructive volume offers tools that will help senior managers to increase their firmsa€™ competitiveness, carry out successful mergers and acquisitions, and avoid surprise attacks from corporate raiders and private equity firms.The research in this global study identified three key areas of innovation: process innovators (GE, Toyota), product ... customers, sharing software codes with programmers and tap networks of scientists and entrepreneurs to benefit from the anbsp;...

Title:Competitive Intelligence and Senior Management
Author: Joseph H. A. M. Rodenberg
Publisher:Eburon Uitgeverij B.V. - 2007

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