Connecting With Consumers

Connecting With Consumers

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These are exciting times for business marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. This book calls on marketers to make a choice: embrace the ongoing changes as opportunities for reshaping relationships with consumers, or cling to the past at the risk of becoming irrelevant.The blog entry can be converted into an article and posted on social network sites, including Facebook, Twitter, and ... In addition to teaching Jeep owners such skills as driving off-road, each so-called a#39;a#39;Camp Jeepa#39;a#39; is organized by theanbsp;...

Title:Connecting With Consumers
Author: Allan J. Kimmel
Publisher:Oxford University Press - 2010-06-03

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