Essential Operations Management

Essential Operations Management

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Essential Operations Management provides a concise yet comprehensive overview of operations management, striking a balance between coverage of the service and manufacturing industries that reflects the modern business environment. The text takes an international approach with case studies covering a wide range of well-known brands such as Apple, Google, Harley Davidson, Wikipedia and Zara, ensuring students can apply theory to the real world more readily. Divided into 12 chapters, Essential Operations Management will fit easily into the average 1 semester course, and the book's modern design, complete with timely learning features, such as key ideas and the on-page glossary make new concepts easy to follow. It is also supported by a comprehensive companion website, including multiple choice questions and guideline answers to case study questions a€“ perfect for self-study.Gross margin and research and development (Raamp;D) as a percentage of sales for Apple, Dell and Hewlett-Packard (1997a€“2009) Performance 1997 ... it continued to invest in software applications such as iLife (iPhoto, iTunes, iWeb and iMovie), video editing (Final Cut Pro) and ... Each store has a simple, intuitive and logical layout and is split into four sections: products, music, photos and accessories.


Title:Essential Operations Management
Author: Alex Hill, Terry Hill
Publisher:Palgrave Macmillan - 2011-04-18
ISBN-13:

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