Essentials of Strategic Management

Essentials of Strategic Management

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Thorough yet concise, ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authorsa€™ market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH. Following the same framework as the larger book, ESSENTIALS helps students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the texta€™s presentation of strategic management features an increased emphasis on the business model concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. In addition, a high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain experience putting chapter concepts into real-world practice in a variety of scenarios. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.By the mid-2000s Toyota was building about 12% ofthe cars it sold in the United States to order, with a build time of just 14 days.27 ... Automakers have also been experimenting with modified internal combustion engines that use hydrogen rather than gasoline as a fuel. Here too ... By 2008, with fuel prices hitting $4 a gallon in the United States, Toyota was selling 250, 000 Priuses a year. ... hybrid sales to $1 million by 2010a€“2012 and offer hybrid versions of all of its vehicles by 2020.


Title:Essentials of Strategic Management
Author: Charles Hill, Gareth Jones
Publisher:Cengage Learning - 2011-04-19
ISBN-13:

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