Essentials of Strategic Management

Essentials of Strategic Management

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Thorough yet concise, ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authorsa€™ market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH. Following the same framework as the larger book, ESSENTIALS helps students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the texta€™s presentation of strategic management features an increased emphasis on the business model concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. In addition, a high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain experience putting chapter concepts into real-world practice in a variety of scenarios. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.consumer tastes and competitive pressures, shortening product life cycles. Customers ... An example depicting the industrya#39;s evolving philosophy is GMa#39;s 2005 roadster, the Pontiac Solstice. Under the ... For example, Ford engineers now choose from just four steering wheels, instead of contemplating 14 different designs.


Title:Essentials of Strategic Management
Author: Charles Hill, Gareth Jones
Publisher:Cengage Learning - 2011-04-19
ISBN-13:

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