Marketing Channels

Marketing Channels

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Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.... an aggressive expansion plan aimed at placing premium coffee products in 100 percent of its 14, 000 U.S. stores under the McCafea#39; ... campaign, fanned out across TV, print, radio, outdoor (see Exhibit 1), Internet, events, PR and sampling, would surely make them take notice. ... a€œCounter Attack. ... 8 Oct 2009. http://www. MorningStarProfiIeReports/SBUX_USA.pdf 7Passikoff, Ph.D., Robert.

Title:Marketing Channels
Author: Bert Rosenbloom
Publisher:Cengage Learning - 2011-11-09

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