Maximizing Commerce and Marketing Strategies through Micro-Blogging

Maximizing Commerce and Marketing Strategies through Micro-Blogging

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The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a businessa€™s strategy. Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.Stock. Recommendations. on. Twitter. Simon Pickert Technische UniversitAct MA¼nchen (TUM), Germany Philipp ... In this study, we examine which user characteristics relate to the quality of investment advice. ... This is what Jack Ablin , Chief Investment Officer at BMO Private Bank said about Twitter. On April 23, 2013, hackers sent a tweet from the official Twitter account of Associated Press, reporting that President Barack Obama had been injured in two explosions at the White House.

Title:Maximizing Commerce and Marketing Strategies through Micro-Blogging
Author: Burkhalter, Janée N.
Publisher:IGI Global - 2015-05-31

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