Real Business Plans & Marketing Tools

Real Business Plans & Marketing Tools

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The first title in PREP's new Business Success Series is designed to help individuals who want to prepare paperwork related to starting, growing, selling, or marketing a business. The book contains real business plans for those contemplating entrepreneurship as well as for those who have an ongoing business which they are interested in selling. Readers will see samples of real business plans used by real organizations to sell a business to public companies. Readers will also see samples of documents, paperwork, and financial statements used by real companies to obtain equity financing and bank loans. A valuable section of the book is the section which shows marketing tools and qbusiness resumesq used to attract new customers and increase profitability. (The author holds an MBA from the Harvard Business School.)PHILLIPS AUTO REPAIR SUMMARY AUTO BODY SHOP Here is the business plan for an auto repair shop which an entrepreneur wants to establish. ... My goal as a business is to give the customer a little more than they expect in terms of quality service and cost. ... Traffic flow is estimated at 12, 000 to 14, 000 cars per day.

Title:Real Business Plans & Marketing Tools
Author: Anne McKinney
Publisher:PREP Publishing - 2003-01-01

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