The New Global Marketing Reality

The New Global Marketing Reality

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Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.While it lost US$1.9 billion in 2001, the company reported an operating profit ( excluding charges) of US$1.3 billion in 2002. ... Chrysler is attacking this problem from an angle: Instead of reducing the supply of cars, it is reducing the cost of making ... transmission, suspension, and electrical components, are made by Chryslera#39;s corporate stable mate Mercedes-Benz. ... (Chrysler PT Cruiser/Dodge Neon) and mid-sized (Chrysler Sebring/Dodge Stratus) models would be developed from aanbsp;...

Title:The New Global Marketing Reality
Author: Richard Brookes, Roger Palmer
Publisher:Palgrave Macmillan - 2003-10-10

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